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EBSHK Direct was established in 2000. The company was previously known as SHK Online and SHK Direct. EBSHK Direct was one of the first online brokers in Hong Kong. The company is a part of the Sun Hung Kai Financial Group Limited.
The broker is regulated by the Securities and Futures Commission of Hong Kong (SFC). This is an independent and highly respected regulator in the market. It has strict licensing requirements and an effective system of penalties for companies-violators.
EBSHK Direct has been awarded a variety of industry awards, including the title of the Best Broker in Hong Kong 2017 according to the Asset Triple A Country Awards.
The broker has obtained about two dozen trading rights from the Hong Kong Stock Exchange and the Hong Kong Futures Exchange which allows EBSHK Direct to maintain a secure and fast trading platform.
Trading conditions
A wide range of financial instruments is available to EBSHK Direct’s clients, including currency pairs, shares, futures, options, money transfers, etc. Clients also have the opportunity to trade Class A shares on the Shanghai and Hong Kong stock exchanges.
The maximum leverage is 1:20, which is quite low. Trading in micro lots starting from 0.01 is available. Spreads are floating and depend on the platform chosen by the client. The broker does not charge commission fees.
The minimum deposit is $5,000. Clients can choose one of the two trading platforms: EBSHK MT4, which is a variation of the popular MetaTrader 4, and FX Trader Pro, available for desktop and mobile devices.
Special offers and bonuses
The broker`s website does not contain any information about special offers and bonuses.
Training
Apart from standard accounts, EBSHK Direct offers its clients an unlimited demo account.
The broker`s website is very informative and includes economic news, analytical reviews of markets and stock exchanges, a calendar of events, etc.
Customer support
Clients can contact the broker`s customer support on weekdays during business hours taking into account the GMT+8 time zone. Traders can reach the broker via phone, e-mail, and the live-chat on the EBSHK Direct’s website. The broker also has accounts in social networks, such as Facebook, LinkedIn, Twitter, etc. Customer support is in Chinese and English.
Deposit and withdrawal of funds
The broker provides the following deposit and withdrawal methods: wire and electronic transfers as well as credit/debit cards. All the details can be found on EBSHK Direct’s website.
Traders’ reviews
The key complaint of traders wishing to work with EBSHK Direct is a high minimum deposit. Some clients are displeased with the broker`s excessive intrusiveness.
Advantages and disadvantages
The advantages of EBSHK Direct include regulation, the ability to choose a platform, competitive spreads, and an unlimited demo account.
The disadvantages of EBSHK Direct are a high minimum deposit, low leverage, and limited language versions.
